Prices marked with an inverted dagger (†) on this site are prices based on a VAT exclusive price, but displayed as an inclusive price. This means that if the VAT rate should change then the VAT exclusive price does not automatically change, but the VAT inclusive price will change.
This page mostly deals with when quote a price on the web site that is VAT inclusive but is based on a VAT exclusive price (having a † link to this page).
In other places on the site, we quote VAT inclusive pricing without any denotation (our footer makes it clear that prices are inclusive of VAT unless otherwise stated) and on products predominantly aimed at businesses, where we quote VAT exclusive pricing, but then append +VAT after the price to make it clear.