It is human nature to want to deal with people who are proximate to one’s own location. Marketing people know that a customer faced with multiple options for suppliers will usually choose the one he or she perceives to be “most local”.
Many businesses can offer excellent service wherever their customer is located; their physical location is immaterial. But they will still benefit by ‘appearing local’ (or, to put it the other way around, be disadvantaged unfairly by not appearing to be local).
Andrews & Arnold has Ofcom-allocated numbering in every UK dialling code, and a package for businesses that want to appear local in every one of them.
It is very reasonably priced - at just £150+VAT per month, all in, for a number in every town (so more than 600 numbers in total), all routed through to one central number. We will try and ensure the last two, or even three digits all match.
When advertising in any area, you can simply quote that area’s number - giving that important local appearance.
This service is also ideal for franchise network operators whose franchisees (and prospective franchisees) will see this as an advantage as part of the package offering. As franchises are sold, different batches of regional numbers can have different diverts specified; ideal for more clearly defining “territories”.